NATIONAL DIGITAL COMMUNICATIONS CONSULTANT

1. Generate and analyzereports on web traffic usingGoogle analytics and other social mediafocused analytics;
2. Assist in maintaining the UNFPA pageYASHLYK which provides information for young people:
   1. translate and publish the final editedversion of thearticles;
   2. facilitate scheduled onlineconsultations and discussions on social platforms and increase visibility of the Yashlyk Page;
   3. respond to the incoming comments upon clearance from the supervisor and monitor the activity on Yashlyk through Google analytics;
   4. publish weeklysurvey questions and visualize the results;
   5. monitor the Yashlyk social media page and provide guidance;
   6. prepare monthly detailed analysis report.
3. Maintain the MenEngage platform:
   1. research and stayup-to-date with the MenEngage platforms and initiatives in the regionand globally;
   2. develop new adapted resources including articles, posts, videos and data visualization based on the results of all relevant surveys and studies on MenEngage;
   3. design the onlinecampaigns based on the existing resources;
   4. prepare monthly detailed analysis report on content, users and feedback, with follow-up actions and plans for the next month.
4. Support the Communications team in updating the CO photo and video archive, specifically on relevant social media platforms (Flickr, etc).
5. Support in implementing the activities outlined in Communications Plan
6. Involve and support in implementing activities decided at the UN Communication Group to be jointly organized
7. Perform select back-up functions of theCommunications Analyst as agreed with the supervisor during the absence of the staffmember.
8. Design and launch a digital campaign on social media platforms to advocate for and promote gender equality, men engagement, foster positive social norms in the family, and raise awareness of CSSF activities in Turkmenistan.

Duration and working schedule:

Expected duration of this assignment is 5 months with possible extension from 

14 October 2024 to 31 March 2025 including operational closure of the contract.

Place whereservices are to be delivered:

UNFPA Office in Ashgabat, Turkmenistan 

Delivery dates and how work willbe delivered (e.g. electronic, hardcopy etc.):

Submission of the Consultancy Report that reflects the work as described under the “Scope of work” by 30thof each month.

Monitoring and progress control, including reporting requirements, periodicity formatand deadline:

The IC will closely work with Programme and Operations staff; the work will be monitored by Communications Analyst under the overall guidance of the Head of Office. The NPA on Gender and Youth will monitor specific assignments related to programme portfolio. The Digital Communication consultant will report progress on a monthly basis.

The consultant will be directly supervised by Communications Analyst under the overall guidance from the Head of Office.

Travel is possible upon prior approval of the Head of Office and subject to funds availability. Travel costs will be covered according to the UNFPA’s Duty Travel Policy.

Required expertise, qualifications and competencies, including language requirements:

Qualifications and Education

1. Bachelor’s degree in the field of marketing, communications, journalism or related field will be an asset;
2. At least 2 years of professional experience in maintaining social media accounts, especially Instagram, Facebook, and Twitter ,as well as experience with new media executions;
3. Excellent understanding of social media platforms, with a proven ability to analyze trends, conduct research, and identify opportunities for engagement and growth
4. Experience with graphicdesign, ability to create designsfor digital mediapurposes in open source graphic design programmes, such as Canva;
5. Experience in video editing, utilizing CapCut to produce engaging and impactful content.
6. Experience developing compelling content to generate response from audiences online;
7. Experience in visualizing the qualitative and quantitative analytics;
8. Must have an active presence in major socialmedia platforms, including but not limitedto Instagram, Facebook, Twitter, Google+, and LinkedIn;
9. Ability to takequality photographs and videos; and photo/video editing skills;
10. Excellent knowledge of written and oral Turkmenor Russian and English languages 
11. Must have organizational skills, reporting and problem-solving skills
12. Excellent interpersonal skills and ability to establish and maintain effective working relations in a mixed-gender environment
13. Any other related tasks as may be required or assigned by Communications Analyst.

Inputs / services to be provided by UNFPA or implementing partner (e.g.  support services, office space, equipment), if applicable:

UNFPA Turkmenistan CO will provide necessary materials and office space to conduct the consultancy. 

Other relevant information or special conditions, if any:

The consultancy fee will be calculated based on NOA level of the UN salary scale effective 1 November 2020and will be paid on a monthly basis upon completion of deliverables.

TKM05GEN, MENEDUCATE, PU0074, 54700, 71305, UKB60 

TKM05RHR, ADVCOMM, PU0074, 54700, 71305, FPA90 (alternative)